6 Fast-Food Commercials That Are So Sexist You’ll Lose Your Burger Craving | TakePart

Fast-food chains have been burning a lot of bridges recently. This year alone, they’ve refused to pay their employees a living wage, refused to support the farmworkers who supply their produce, and refused to not release videos of creepy guys in lab coats emptying bags of chemicals into industrial vats of meat. Despite McDonald’s “Our Food. Your Questions” transparency campaign, its sales fell 4.6 percent in November. But that’s not all fast-food restaurants have been up to. They’ve also been targeting the Neanderthal sensibility with incredibly sexist advertisements. It’s no surprise that industries with a disproportionately male clientele use sex to sell their product—53 percent of men eat fast food on a weekly basis, compared with 42 percent of women—but thanks to Carl’s Jr.’s hypersexualized commercials, the practice has become common over the past decade. Here are six of the most egregious examples.

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