Aerie’s Unretouched Ads ‘Challenge Supermodel Standards’ For Young Women

Looks like aerie is ready for its closeup — its unretouched closeup. aerie, American Eagle’s sister store for lingerie, has launched aerie Real, a Spring 2014 ad campaign featuring all unairbrushed models. In a release on Friday, aerie announced that the ads are “challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.”

Source: Aerie’s Unretouched Ads ‘Challenge Supermodel Standards’ For Young Women