Am I beach body ready? Advertisers, that’s none of your business | The Guardian

Protein World's beach body ad on the London underground

 Photograph: Twitter

Ladies: are you beach body ready? It is the question we should all be asking ourselves, now that it is April and the tediously predictable cycle of bikini body-related cynicism has kicked into gear. It may not make much grammatical sense, but any woman who has noticed the massive billboards plastering our public transport system this week knows what the question really means.

Is your body, the incredibly complex, awe-inspiring physical vessel that carts around your brain, and equipment for breathing, excreting, digesting and so much more, and is perhaps even growing new life within it, currently at a level of slimness determined as attractive according to western notions of female beauty such that it can be exposed to fellow human beings on the beach without causing them unnecessary trauma?

Continue reading at: Am I beach body ready? Advertisers, that’s none of your business | Rhiannon Lucy Cosslett | Comment is free | The Guardian.