‘Beach body ready’ tube ads to be taken down ahead of mass protest | Media | The Guardian

Protein World ‘beach body ready’ poster: the advertising watchdog has received more than 200 complaints. Photograph: Catherine Wylie/PA

A controversial ad campaign featuring a bikini-wearing model that asks “Are you beach body ready?” is to be removed from London Underground ahead of a planned mass protest this weekend.

Transport for London said the ads promoting Protein World weight-loss product will be replaced from Wednesday because they have come to the end of their three-week contract period. “It is coming to a natural end,” a spokesman said, adding that the campaign did not contravene TFL’s advertising standards.

The Transport for London spokesperson added: “This advertisement will begin to be removed from our network as scheduled from tomorrow.

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