Bus company pulls topless ‘ride me’ adverts after outcry

Cardiff bus adverts featuring topless models holding a placard saying ‘ride me all day for £3’ caused social media storm

A bus company has come under fire for promoting a new route with a poster on the back of its vehicles showing an apparently topless woman holding a sign saying “ride me all day for £3”.
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The adverts, by Cardiff-based New Adventure Travel, prompted outrage in the city and on social media. The company, which runs services in Cardiff and elsewhere in Wales, including school buses, was promoting the launch of a fleet of new buses for a cross-city service in Cardiff.

At 11.30am on Monday, just a few hours after the campaign first appeared, the company said the adverts would be withdrawn.

Continue reading at: The Guardian