A beer advert which showed a nervous man watching a woman model a figure-hugging dress with the slogan ‘Take Courage my friend’ has been banned. Three people complained to the Advertising Standards Authority that the poster implied the beer gave the man confidence to either make negative comments about the woman’s appearance or to take advantage of her. The man was shown with a can of Courage beer looking worried as the woman modelled a dress with sales tags still attached
This blog is a feminist response to the representation of women in advertising, fashion photography and media.
Ad-busting is a form of culture jamming. The intended message of the ad is subverted by an ad-buster, whose own message then takes over.
Continue on Ad-busting with over 100 ads adbusted