Dating App for over 50s

Dating app Lumen persuades over-50s to strip down for pro-age protest ads

Each person featured in the campaign presents an eye-catching message in support of their cause to such as: ‘Grey hair don’t care’, ‘Nobody puts Granny in the corner’ and ‘It’s our time to be seen’; different iterations of which will be presented to commuters on the London Underground from Monday (8 April).

The campaign launch follows on from Lumen’s ‘Sexy Santa’ ad, which was accused of ‘objectifying’ an older model, being banned from the Transport for London (TfL) network last year.

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