Typically on television and YouTube you will watch music videos unaware of the subtle, powerful impact they are having on society. Artists, especially feminists, are currently using this source of influence to benefit society by representing the woman with strength and independence. Similar to how Katy Perry once exhibited strength in her “Roar” music video, Jennifer Lopez attempts to follow in pursuit for the feminist cause. In her new music video for her catchy song, “I Luh Ya Papi,” Jennifer Lopez performs on an extravagant white yacht in Miami while almost completely unclothed men dance around her. This video represents a reversal in typical gender roles while leading to a stride towards social change against our structured ideology.
With dozens of naked men being placed in positions of objectivity, Jennifer Lopez strides to break traditional gender roles in media which usually objectify women. Instead of a male music artist such as Robin Thick who had a dozen completely bare-naked women clawing for his attention in his skeevy video “Blurred Lines,” Jennifer Lopez places men in the stereotypical place of the female in her music video. The reason why Lopez would care to do such a thing in her video can be supported by Deborah Cameron’s analysis on discourse. In her essay, Hidden Agendas? Critical Discourse Analysis, Deborah Cameron discusses how certain scripts and storylines can form realities outside of the television or YouTube channel.
After today, you’ll probably never use the phrase “like a girl” in a negative way—intentionally or not—again.
A new video seeks to redefine the phrase “like a girl,” as something strong and powerful. It’s part of the larger #LikeAGirl campaign by Always, the feminine hygiene brand owned by Procter & Gamble. Award-winning filmmaker Lauren Greenfield, who directed the 2012 documentary, Queen of Versailles, teamed up with Always to illustrate the brand’s mission to empower females and attack what Always calls a “the self-esteem crisis” among young girls.
In the video, a cast of men and women of all ages are asked to describe what they think the phrase “like a girl” means. The result is troubling. Waving hands and flipping hair, the participants pretend to run “like a girl” and throw “like a girl.” Everyone—except, notably, the young girls—demonstrate that “just like a girl” is often perceived as an insult. Yet the young girls act out athletic and deliberate motions. The others soon realize their mistake.
A Las Vegas artist named Sizzy Rocket reworked the Beastie Boys’ song “Girls” into a feminist anthem, thanks to some new lyrics.
Even if you’re a longtime fan of the Beastie Boys, the lyrics to song “Girls” can be cause for a good eye-rolling cringe when it pops up on a playlist. As the Beastie Boys started embracing more progressive causes, they distanced themselves from the songs’ lyrics (and much of the lyrical content on some of their early work.) Yes, it’s a damn catchy song but lyrics like “Girls – to do the dishes/Girls – to clean up my room/Girls – to do the laundry/Girls – and in the bathroom” aren’t necessarily what you want to remember about the band that gave us “The disrespect to women has got to be through/ To all the mothers and sisters and wives and friends/ I want to offer my love and respect to the end.”
Just over a week ago, a group of campaigners gathered outside the News International offices in east London with a birthday card for the Sun. The occasion? The 42nd anniversary of Page 3. The card was 6ft high, and while one side showed how women are portrayed in some of the tabloids – topless images from the Sun and the Star, as well as semi-naked, bent-double images from the Sport — the other showed how men are portrayed. The crucial difference could be summarised in the single word “clothes”; more broadly, men were pictured as active, respected professionals. The protesters wrote their feelings about Page 3 in the card. “A woman is worth more than her cup size,” scrawled one. “Still stuck in the sexist, Savile-loving 70s, Dominic?” asked another.
The Bechdel Test is a simple way to gauge the active presence of female characters in Hollywood films and just how well rounded and complete those roles are. It was created by Allison Bechdel in her comic strip Dykes to Watch Out For in 1985. It is astonishing the number of popular movies that can’t pass this simple test. It demonstrates how women’s complex and interesting lives are underrepresented or non existent in the film industry. We have jobs, creative projects, friendships and struggles among many other things that are actually interesting in our lives… so Hollywood, start writing about it!
ter bevordering van gender-mediageletterdheid en activisme gebaseerd op radicale democratie || for gender media literacy and activism based on radical democracy || pour l'éducation au genre dans les média et l'activisme basé sur la démocratie radicale