Tag Archives: Advertising

‘Beach body ready’ tube ads to be taken down ahead of mass protest | Media | The Guardian

Protein World ‘beach body ready’ poster: the advertising watchdog has received more than 200 complaints. Photograph: Catherine Wylie/PA

A controversial ad campaign featuring a bikini-wearing model that asks “Are you beach body ready?” is to be removed from London Underground ahead of a planned mass protest this weekend.

Transport for London said the ads promoting Protein World weight-loss product will be replaced from Wednesday because they have come to the end of their three-week contract period. “It is coming to a natural end,” a spokesman said, adding that the campaign did not contravene TFL’s advertising standards.

The Transport for London spokesperson added: “This advertisement will begin to be removed from our network as scheduled from tomorrow.

Continue reading: ‘Beach body ready’ tube ads to be taken down ahead of mass protest | Media | The Guardian

Am I beach body ready? Advertisers, that’s none of your business | The Guardian

Protein World's beach body ad on the London underground

 Photograph: Twitter

Ladies: are you beach body ready? It is the question we should all be asking ourselves, now that it is April and the tediously predictable cycle of bikini body-related cynicism has kicked into gear. It may not make much grammatical sense, but any woman who has noticed the massive billboards plastering our public transport system this week knows what the question really means.

Is your body, the incredibly complex, awe-inspiring physical vessel that carts around your brain, and equipment for breathing, excreting, digesting and so much more, and is perhaps even growing new life within it, currently at a level of slimness determined as attractive according to western notions of female beauty such that it can be exposed to fellow human beings on the beach without causing them unnecessary trauma?

Continue reading at: Am I beach body ready? Advertisers, that’s none of your business | Rhiannon Lucy Cosslett | Comment is free | The Guardian.

Women Are Improving This “Beach Body” Advert With Their Own Body-Positive Messages

The advert, for the "fitness and sports nutrition" store Protein World, caused a stir on social media – so women began vandalising the posters on the tube.

A spokesperson for Transport for London confirmed to BuzzFeed UK News that the adverts are being removed from the underground. They said the posters were at the “end of their advertising cycle” and that although they had seen press about the ads, they were unable to confirm whether official complaints had been been made. TfL provided an official statement: “This advertisement will begin to be removed from our network as scheduled from tomorrow. We have received one complaint about it and we will be guided by The Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) if a similar advert were to be submitted again. We have zero tolerance towards graffiti on the network and take action to prevent it and remove it.”

View image on Twitter

BuzzFeed News also contacted the advertising partner for TfL, Exterion Media Metro Services. An Exterion Media spokesperson said:

Continue reading at: Women Are Improving This “Beach Body” Advert With Their Own Body-Positive Messages

Petition · NO TO SEXIST ADS · Change.org

Say NO to sexist ads! If you want companies and advertising agencies stop using gender stereotypes and female bodies to sell everything and anything, click here! We ask the European Union to strengthen its laws against sexism in the media in line with the views of the European Parliament ( 2008/2038; 2010/1751; 2012/2116) and treat sexism in the same way as racism or xenophobia. The media have a great responsibility in promoting equality between women and men. For too long, the representations of women have been misused by the media advertising; we continue, as people working for equality, to fight against stereotypes. More and more often and louder, we say NO to sexist advertising! • We reject these images that reduce women’s bodies into their body partyand constantly talk about their sexuality without any relevance to the product. • We can not accept that more than half of the European population is expected to lack confidence and possibly suffer eating disorders to comply with an arbitrary ideal, manufactured by advertising pressure. We say it out loud: NO to sexist adverts! #NoToSexistAdverts   Petition in Italian Petition in French

Continue reading at: Petition · NO TO SEXIST ADS · Change.org

Twerking men and kick-ass girls: how advertising learned to gender-flip

A hypersexualised commercial featuring a man with a big butt has gone viral – is advertising finally embracing a new and improved approach to gender roles?

moneysupermarket.com advert

Well, your wish has been granted, sort of, in the form of an advert for Moneysupermarket.com. If you haven’t seen “Epic Strut” yet, the precis is: a man with enormous buttocks, wearing hotpants and heels, twerks down the street to the Pussycat Dolls’ seminal anthem Don’t cha. It’s gender theorist Judith Butler meets big booty culture – in a desperate attempt to make an ad for a car insurance comparison website go viral. And this somewhat bizarre formula appears to have worked. The ad has been viewed more than 1.4m times on YouTube and “Dave”, the man with the enormous buttocks, has ambitiously been dubbed the “new Kim Kardashian” by the likes of Grazia.

So a man with a prosthetic posterior (yep, sorry to break it to you, but Dave’s assets aren’t entirely his own) gyrates on camera to try to sell something … so what? Well, that doesn’t normally happen, that’s what. Since time immemorial, or at least since the 1970s, when sex exited the furtive confines of the bed sheets and clambered onto the ad pages of the broadsheets, the bulk of the scantily clad backsides and bare body parts in the media have belonged to women.

It’s not just adverts that are to blame: a study of Rolling Stone cover imagespublished over four decades found that, in the 1960s, 11% of men and 44% of women on the covers were sexualised, while in the 2000s, it was 17% of men and 83% of women. The study also found that, while sexualised representations of both men and women have become more common, women were much more likely to be “hypersexualised”.

Continue reading at: The Guardian

‘SNL’ parodies sexist stereotypes in Super Bowl ads

In an all-too-real parody, Saturday Night Life poked fun at the way some football ads portray women as nothing more than eager-to-please snack-getters. The sketch features a bored housewife that uses her all-new Totino’s Super Bowl Activity Pack, which includes cheap toys to keep her occupied while the game is on.

Continue reading: ‘SNL’ parodies sexist stereotypes in Super Bowl ads