Ladies: are you beach body ready? It is the question we should all be asking ourselves, now that it is April and the tediously predictable cycle of bikini body-related cynicism has kicked into gear. It may not make much grammatical sense, but any woman who has noticed the massive billboards plastering our public transport system this week knows what the question really means.
Is your body, the incredibly complex, awe-inspiring physical vessel that carts around your brain, and equipment for breathing, excreting, digesting and so much more, and is perhaps even growing new life within it, currently at a level of slimness determined as attractive according to western notions of female beauty such that it can be exposed to fellow human beings on the beach without causing them unnecessary trauma?
A spokesperson for Transport for London confirmed to BuzzFeed UK News that the adverts are being removed from the underground. They said the posters were at the “end of their advertising cycle” and that although they had seen press about the ads, they were unable to confirm whether official complaints had been been made. TfL provided an official statement: “This advertisement will begin to be removed from our network as scheduled from tomorrow. We have received one complaint about it and we will be guided by The Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) if a similar advert were to be submitted again. We have zero tolerance towards graffiti on the network and take action to prevent it and remove it.”
BuzzFeed News also contacted the advertising partner for TfL, Exterion Media Metro Services. An Exterion Media spokesperson said:
Continue reading at: Women Are Improving This “Beach Body” Advert With Their Own Body-Positive Messages
Modelling agencies protest as those employing models considered too thin face fines of up to €75,000 and six months in prison
French MPs have approved tough measures in an attempt to combat anorexia that will make it a crime for fashion agencies to use dangerously thin or undernourished models.
Members of the lower house of parliament also voted on Friday for measures that will make it illegal to promote anorexia on the internet and will oblige agencies to clearly mark all photographs of models that have been retouched to alter their body shape.
Continue reading: The Guardian
When H&M hired a “plus-size” model to show off the range of sizes for its beachwear, the ad campaign caused much discussion. Model Jennie Runk says it’s time we stopped obsessing about size. I had no idea that my H&M beachwear campaign would receive so much publicity. I’m the quiet type who reads books, plays video games, and might be a little too obsessed with her cat.
Continue reading: Jennie Runk: My life as a ‘plus-size’ model – BBC News
A student recently sent me a message asking if she could interview me for a research project. She sent me a list of questions related to media, advertising, body image and self esteem.
I had fun answering the questions and I figured that other people might find my answers interesting or useful, so I am posting them here.
Continue reading at: ad-busting.tumblr.com