Tag Archives: Minorities

Just 19% of people in ads are from minority groups


Minority groups are featured in less than 20% of advertising, according to new research, but given 65% of people would feel more favourable about a brand that promotes diversity, companies are missing a huge opportunity to connect with consumers.

Minority groups including single parents, disabled people and the LGBT community continue to be let down by brands who are failing to create diverse and inclusive advertising, according to new research by Lloyds Banking Group, shown exclusively to Marketing Week.

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