WARNING: May cause you to rethink things. For decades, advertisers have portrayed women in demeaning, subservient, and often sexualized ways.
From ads that have used the “It’s so easy, your mom could do it” line of thought to inexplicably sexualized looks at what a “real woman” does, the advertising industry’s approach to women is dripping with misogyny.
Still, it all seems so normal.
But what happens when you flip the script? What happens when men re-create these same ads? As this video shows, not only does this look awkward, but it’s even a bit silly.
After today, you’ll probably never use the phrase “like a girl” in a negative way—intentionally or not—again.
A new video seeks to redefine the phrase “like a girl,” as something strong and powerful. It’s part of the larger #LikeAGirl campaign by Always, the feminine hygiene brand owned by Procter & Gamble. Award-winning filmmaker Lauren Greenfield, who directed the 2012 documentary, Queen of Versailles, teamed up with Always to illustrate the brand’s mission to empower females and attack what Always calls a “the self-esteem crisis” among young girls.
In the video, a cast of men and women of all ages are asked to describe what they think the phrase “like a girl” means. The result is troubling. Waving hands and flipping hair, the participants pretend to run “like a girl” and throw “like a girl.” Everyone—except, notably, the young girls—demonstrate that “just like a girl” is often perceived as an insult. Yet the young girls act out athletic and deliberate motions. The others soon realize their mistake.
Australian comedy duo Bondi Hipsters have gone viral by subverting Miranda Kerr’s GQ photoshoot – and even Jennifer Lopez has got in on the act
Sometimes the best way to make a point about sexism is also the simplest. Australian comedians the Bondi Hipsters parodied this month’s British GQ by showing heavily bearded Dom Nader mimicking the naked poses struck by model Miranda Kerr. Their shoot went viral. Christiaan Van Vuuren, Nader’s real-life alter ego, told the Huffington Post that the idea was a response to “the over-sexualisation of the female body in the high-fashion world. For some reason, as soon as you put a man in there … it’s an entirely different thing that we aren’t used to seeing.”
Gender-flips used to challenge sexist stereotypes are having a moment. Last week, in a Guardian video, Leah Green went undercover, acting out scenarios reported by women to the Everyday Sexism website. She asked a barman if he’d give her a lapdance, for example, prompting obvious bemusement.
ter bevordering van gender-mediageletterdheid en activisme gebaseerd op radicale democratie || for gender media literacy and activism based on radical democracy || pour l'éducation au genre dans les média et l'activisme basé sur la démocratie radicale