Protein World ‘beach body ready’ poster: the advertising watchdog has received more than 200 complaints. Photograph: Catherine Wylie/PA
A controversial ad campaign featuring a bikini-wearing model that asks “Are you beach body ready?” is to be removed from London Underground ahead of a planned mass protest this weekend.
Transport for London said the ads promoting Protein World weight-loss product will be replaced from Wednesday because they have come to the end of their three-week contract period. “It is coming to a natural end,” a spokesman said, adding that the campaign did not contravene TFL’s advertising standards.
The Transport for London spokesperson added: “This advertisement will begin to be removed from our network as scheduled from tomorrow.
Continue reading: ‘Beach body ready’ tube ads to be taken down ahead of mass protest | Media | The Guardian
Ladies: are you beach body ready? It is the question we should all be asking ourselves, now that it is April and the tediously predictable cycle of bikini body-related cynicism has kicked into gear. It may not make much grammatical sense, but any woman who has noticed the massive billboards plastering our public transport system this week knows what the question really means.
Is your body, the incredibly complex, awe-inspiring physical vessel that carts around your brain, and equipment for breathing, excreting, digesting and so much more, and is perhaps even growing new life within it, currently at a level of slimness determined as attractive according to western notions of female beauty such that it can be exposed to fellow human beings on the beach without causing them unnecessary trauma?
Continue reading at: Am I beach body ready? Advertisers, that’s none of your business | Rhiannon Lucy Cosslett | Comment is free | The Guardian.
Just over a week ago, a group of campaigners gathered outside the News International offices in east London with a birthday card for the Sun. The occasion? The 42nd anniversary of Page 3. The card was 6ft high, and while one side showed how women are portrayed in some of the tabloids – topless images from the Sun and the Star, as well as semi-naked, bent-double images from the Sport — the other showed how men are portrayed. The crucial difference could be summarised in the single word “clothes”; more broadly, men were pictured as active, respected professionals. The protesters wrote their feelings about Page 3 in the card. “A woman is worth more than her cup size,” scrawled one. “Still stuck in the sexist, Savile-loving 70s, Dominic?” asked another.
Source: The women fighting sexism in the media – from Page 3 to politics | Media | The Guardian