Tag Archives: Women unfriendly ad

Bus company pulls topless ‘ride me’ adverts after outcry

Cardiff bus adverts featuring topless models holding a placard saying ‘ride me all day for £3’ caused social media storm

A bus company has come under fire for promoting a new route with a poster on the back of its vehicles showing an apparently topless woman holding a sign saying “ride me all day for £3”.
Embedded image permalink

The adverts, by Cardiff-based New Adventure Travel, prompted outrage in the city and on social media. The company, which runs services in Cardiff and elsewhere in Wales, including school buses, was promoting the launch of a fleet of new buses for a cross-city service in Cardiff.

At 11.30am on Monday, just a few hours after the campaign first appeared, the company said the adverts would be withdrawn.

Continue reading at: The Guardian

‘Beach body ready’ tube ads to be taken down ahead of mass protest | Media | The Guardian

Protein World ‘beach body ready’ poster: the advertising watchdog has received more than 200 complaints. Photograph: Catherine Wylie/PA

A controversial ad campaign featuring a bikini-wearing model that asks “Are you beach body ready?” is to be removed from London Underground ahead of a planned mass protest this weekend.

Transport for London said the ads promoting Protein World weight-loss product will be replaced from Wednesday because they have come to the end of their three-week contract period. “It is coming to a natural end,” a spokesman said, adding that the campaign did not contravene TFL’s advertising standards.

The Transport for London spokesperson added: “This advertisement will begin to be removed from our network as scheduled from tomorrow.

Continue reading: ‘Beach body ready’ tube ads to be taken down ahead of mass protest | Media | The Guardian

Am I beach body ready? Advertisers, that’s none of your business | The Guardian

Protein World's beach body ad on the London underground

 Photograph: Twitter

Ladies: are you beach body ready? It is the question we should all be asking ourselves, now that it is April and the tediously predictable cycle of bikini body-related cynicism has kicked into gear. It may not make much grammatical sense, but any woman who has noticed the massive billboards plastering our public transport system this week knows what the question really means.

Is your body, the incredibly complex, awe-inspiring physical vessel that carts around your brain, and equipment for breathing, excreting, digesting and so much more, and is perhaps even growing new life within it, currently at a level of slimness determined as attractive according to western notions of female beauty such that it can be exposed to fellow human beings on the beach without causing them unnecessary trauma?

Continue reading at: Am I beach body ready? Advertisers, that’s none of your business | Rhiannon Lucy Cosslett | Comment is free | The Guardian.

Women Are Improving This “Beach Body” Advert With Their Own Body-Positive Messages

The advert, for the "fitness and sports nutrition" store Protein World, caused a stir on social media – so women began vandalising the posters on the tube.

A spokesperson for Transport for London confirmed to BuzzFeed UK News that the adverts are being removed from the underground. They said the posters were at the “end of their advertising cycle” and that although they had seen press about the ads, they were unable to confirm whether official complaints had been been made. TfL provided an official statement: “This advertisement will begin to be removed from our network as scheduled from tomorrow. We have received one complaint about it and we will be guided by The Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) if a similar advert were to be submitted again. We have zero tolerance towards graffiti on the network and take action to prevent it and remove it.”

View image on Twitter

BuzzFeed News also contacted the advertising partner for TfL, Exterion Media Metro Services. An Exterion Media spokesperson said:

Continue reading at: Women Are Improving This “Beach Body” Advert With Their Own Body-Positive Messages

Twerking men and kick-ass girls: how advertising learned to gender-flip

A hypersexualised commercial featuring a man with a big butt has gone viral – is advertising finally embracing a new and improved approach to gender roles?

moneysupermarket.com advert

Well, your wish has been granted, sort of, in the form of an advert for Moneysupermarket.com. If you haven’t seen “Epic Strut” yet, the precis is: a man with enormous buttocks, wearing hotpants and heels, twerks down the street to the Pussycat Dolls’ seminal anthem Don’t cha. It’s gender theorist Judith Butler meets big booty culture – in a desperate attempt to make an ad for a car insurance comparison website go viral. And this somewhat bizarre formula appears to have worked. The ad has been viewed more than 1.4m times on YouTube and “Dave”, the man with the enormous buttocks, has ambitiously been dubbed the “new Kim Kardashian” by the likes of Grazia.

So a man with a prosthetic posterior (yep, sorry to break it to you, but Dave’s assets aren’t entirely his own) gyrates on camera to try to sell something … so what? Well, that doesn’t normally happen, that’s what. Since time immemorial, or at least since the 1970s, when sex exited the furtive confines of the bed sheets and clambered onto the ad pages of the broadsheets, the bulk of the scantily clad backsides and bare body parts in the media have belonged to women.

It’s not just adverts that are to blame: a study of Rolling Stone cover imagespublished over four decades found that, in the 1960s, 11% of men and 44% of women on the covers were sexualised, while in the 2000s, it was 17% of men and 83% of women. The study also found that, while sexualised representations of both men and women have become more common, women were much more likely to be “hypersexualised”.

Continue reading at: The Guardian

Snickers Mocks the Idea that Men Can Respect Women » Sociological Images

This is one of the most demoralizing ads I’ve seen in a long time. It’s an Australian ad for Snickers in which construction workers on a busy city street yell pro-feminist comments at women, like “I’d like to show you the respect you deserve” and “You want to hear a filthy word? Gender bias” and “You know what I’d like to see? A society in which the objectification of women makes way for gender neutral interaction free from assumptions and expectations.”

The construction workers are actors, but the women on the street are (or appear to be) real and their reactions authentic. The first thing women do is get uncomfortable, revealing how a lifetime of experience makes them cringe at the prospect of a man yelling at them.  But, as women realize what’s going on, they’re obviously delighted.  They love the idea of getting support and respect instead of harassment from strange men.

123.5

This last woman actually places her hand on her heart and mouths “thank you” to the guys.

And then the commercial ends and it’s all yanked back in the most disgusting way. It ends by claiming that pro-feminist men are clearly unnatural. Men don’t respect women — at least, not this kind of man — they’re just so hungry they can’t think straight.

1 (2)

Continue reading: Snickers Mocks the Idea that Men Can Respect Women » Sociological Images

6 Fast-Food Commercials That Are So Sexist You’ll Lose Your Burger Craving | TakePart

Fast-food chains have been burning a lot of bridges recently. This year alone, they’ve refused to pay their employees a living wage, refused to support the farmworkers who supply their produce, and refused to not release videos of creepy guys in lab coats emptying bags of chemicals into industrial vats of meat. Despite McDonald’s “Our Food. Your Questions” transparency campaign, its sales fell 4.6 percent in November. But that’s not all fast-food restaurants have been up to. They’ve also been targeting the Neanderthal sensibility with incredibly sexist advertisements. It’s no surprise that industries with a disproportionately male clientele use sex to sell their product—53 percent of men eat fast food on a weekly basis, compared with 42 percent of women—but thanks to Carl’s Jr.’s hypersexualized commercials, the practice has become common over the past decade. Here are six of the most egregious examples.

Continue reading at: 6 Fast-Food Commercials That Are So Sexist You’ll Lose Your Burger Craving | TakePart

The next time someone says sexism isn’t real, show them these shocking role-reversal images.

WARNING: May cause you to rethink things.
For decades, advertisers have portrayed women in demeaning, subservient, and often sexualized ways.

From ads that have used the “It’s so easy, your mom could do it” line of thought to inexplicably sexualized looks at what a “real woman” does, the advertising industry’s approach to women is dripping with misogyny.

Still, it all seems so normal.

But what happens when you flip the script? What happens when men re-create these same ads? As this video shows, not only does this look awkward, but it’s even a bit silly.

Source: The next time someone says sexism isn’t real, show them these shocking role-reversal images.