Tag Archives: Women unfriendly ad

#NotBuyingIt | The Representation Project

Over 100,000 have already taken The Representation Project’s pledge, and thousands more are joining the campaign on Twitter and Facebook. These small actions are making a big difference. Together we are inspiring individuals and communities to challenge the status quo and ultimately transform culture, so everyone, regardless of gender, race, class, age, or circumstance can fulfill their potential. Join the campaign today!

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These Modern Ads Are Even More Sexist Than Their ‘Mad Men’ Era Counterparts – Business Insider

When people talk about advertising’s sexist past—starring happy housewives who can’t drive cars but can really push a vacuum cleaner—the caveat tends to be: But look how far we’ve come today! Times sure have changed! But have they?

Cotinue reading: These Modern Ads Are Even More Sexist Than Their ‘Mad Men’ Era Counterparts – Business Insider

The Outrageously Sexist Ads Of The Mad Men Era That Some Companies Wish We’d Forget – Business Insider

Mad Men contains many guilty pleasures. For men, it evokes a simpler time (ahem), when men were men and women fetched them coffee, if not whisky, at their desks. For women, it’s the period outfits and big slices of Jon Hamm.

Continue reading at: The Outrageously Sexist Ads Of The Mad Men Era That Some Companies Wish We’d Forget – Business Insider

Cheeky Courage beer ads banned for suggesting beer makes you brave | Daily Mail Online

A beer advert which showed a nervous man watching a woman model a figure-hugging dress with the slogan ‘Take Courage my friend’ has been banned. Three people complained to the Advertising Standards Authority that the poster implied the beer gave the man confidence to either make negative comments about the woman’s appearance or to take advantage of her. The man was shown with a can of Courage beer looking worried as the woman modelled a dress with sales tags still attached

Continue reading: Cheeky Courage beer ads banned for suggesting beer makes you brave | Daily Mail Online

If Your Product Were Any Good, You Wouldn’t Need Sexism to Sell It – Gender Studies

If Your Product Were Any Good, You Wouldn't Need Sexism to Sell It - Gender Studies

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The phrase ‘sex sells’ can be an understatement, or even a fallacy. Because these ads are not just selling sex, but the idea of a perfect woman. And not only are these ads portraying women as objects, something pretty to look at/model the product, they’re enforcing gender roles by playing on stereotypes of women and men.

Women, according to commercials, nag, diet, worry constantly about their hair, do the laundry, cook (unless it’s in a restaurant kitchen, then it’s a man), do the cleaning, prance around happily during their periods, and are apparently only attracted to men who: wear the right cologne/shower foam/jeans, or drive the right car, etc.
So not only gender roles are enforced, but the heteronormative matrix is represented, since men are supposed to like women and vice versa… any display of homosexuality tends to be of women and can still be viewed as targeted at mainly men.

Continue reading: If Your Product Were Any Good, You Wouldn’t Need Sexism to Sell It – Gender Studies