Why and How People of Color are Included in Advertising: 2nd in a Series » Sociological Images

Non-white people are increasingly being featured in advertisements and a principled interest in “diversity” is not the only, or likely even the main motivation.

In this series, I share some ideas about why and how people of color are included in advertising aimed primarily at whites.  This post is about the inclusion of people of color in ads to invoke the idea of “color,” “flavor,” or “personality.”

Continue reading at: Why and How People of Color are Included in Advertising: 2nd in a Series » Sociological Images